Following the theoretical part of my bachelor thesis "City + Coat of Arms / Tradition & Modernism" I wanted to practically transfer my knowledge into a redesign concept for a city in Germany. My aim was to demonstrate how I would implement in a modern way the city coat of arms in a corporate design. My city of choice was Leipzig.

After visiting Leipzig and conducting interviews with the city administration as well as inhabitants, my approach for the redesign concept was to create a welcoming, competent, flexible and holistic brand which should be understood as a brand for the citizens.