Strategy
Following the original rebranding by Smith in 2020, the challenge was to evolve the existing identity while reflecting the change in artistic direction for the 2025/26 season. Together, we aimed to capture the authentic energy of Neukölln and the opera house itself. The monogram “NO” became the central element of the visual identity, with all communication built around it.
Design
Set in the opera house’s typeface, “NO” functions as both the new visual mark and the conceptual anchor of the identity. A minimalist, brutalist layout combines oversized headlines with unapologetic messaging. Full-bleed photography by Murat Aslan captures the opera’s distinct character, while a pastel colour palette creates a striking contrast with the bold content and sets Neuköllner Oper apart from other theatres and opera houses in Berlin.
Results
The new identity makes the opera house’s attitude unmistakable: challenging conventions, questioning expectations and doing things differently. As part of the Smith team, I was responsible for consistently implementing the concept across a range of applications, including campaign and production posters, website refinements, programme booklets and merchandise.
ADC Award Germany 2026
Bronze Winner (with Smith Berlin)
Creative Direction
Christian Himmelspach
Art Direction
Daniel Schreck
Project Management
Andreas Seyffert
Design
Felicia Usinto
Photography
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