Strategy
The goal was to create a fresh perspective on Prussian history without relying on clichés and stereotypes. With education being a key part of the museum, the identity also needed to appeal to younger audiences. Our research led us to the greyhounds of Frederick the Great, which became the museum’s mascots and the centre of its communication. The guiding principle: “A walk through history.”
Design
Through several iterations, we developed a series of greyhound illustrations, with one serving as the main visual mark and the others bringing character to the identity. The system allows for new illustrations to be added over time. A bold blue inspired by Prussian blue anchors the visual language, connecting the contemporary design to its historical roots.
Results
The result is a surprising, distinctive and welcoming identity. As part of the Smith team, I helped develop the concept and implement it across stationery, posters, flyers, animations for different assets, flags and bags. I also designed the user interface for the redesigned website, extending the identity into the digital experience.
ADC Award Germany 2024
Honorable Mention (with Smith Berlin)
Creative Direction
Christian Himmelspach
Art Direction
Daniel Schreck
Project Management & UX
Jessica Wegelin
Fonts
Belwe by ITC
BR Candor by Brink
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