The family-run business develops, manufactures and sells sun protection solutions from its headquarters in Ludwigslust, Germany. To modernise the brand while preserving its heritage, they commissioned Smith Berlin to develop a new identity.
At the heart of the rebranding is the idea of the rising sun: a visual reference to the company’s roots in East Germany and a symbol of optimism and a new beginning.
Client
Lewens
Year
2024-2026
Tasks
Art Direction, Editorial Design, UI, Motion Design
Agency
An hour from Berlin, in the village of Wustrau, lies the Brandenburg-Preußen Museum. Together with the team at Smith, I developed a new identity built around a fitting guide: the greyhound. Frederick the Great's favourite companion now leads a new generation of visitors through centuries of Prussian history.
Client
Brandenburg-Preußen Museum
Year
2023-2024
Tasks
Art Direction, Editorial Design, UI, Motion Design